The vivo X300 Ultra is set to make its debut later this month in China, and the accompanying teaser campaign is in full swing. The latest bit of info surrounding the upcoming Ultra flagship comes from vivo product manager Han Boxiao and details the all-new Blueprint Native Color system.

This is an all-new color science system, built from the ground up with the task of delivering natural color reproduction for images. Vivo says the updated Blueprint Native system is built on years of accumulated imaging experience and marks a “complete reconstruction” in its approach to color rendering. It is said to offer improved luminous quality and authentic-looking colors while preserving natural light and shadow details in shots.

vivo X300 Ultra portrait samples using the Blueprint Native Color system

Portrait shots are said to offer more natural skin textures, and vivo is incorporating an all-new Smooth EV dynamic compression algorithm, which manages to dynamically reassemble multi-frame HDR data once you press the shutter button. Elsewhere, vivo’s Blueprint Color Model aims to mimic color changes to resemble the way human eyes perceive changes in colors.

The end goal is to have a professional camera-grade look and feel with authentic, true-to-life colors without over-processing and artificial HDR. Blueprint Native Color will be available on both the vivo X300 Ultra and the X300s.

Source (in Chinese)