Today, Apple unveiled a new Pride Collection Sport Loop for 40mm, 42mm, and 46mm Apple Watches. It’s available to order right now from the company’s website and will set you back $49. It will also be available at Apple Stores “beginning later this week”, according to Apple’s press release.
The band is woven from a rainbow of 11 colors on nylon yarns, with intricate weaving that blends one color into the next, “creating depth and movement across the band”, Apple says. The design is “joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities worldwide”.
To complement the new band, the Pride Luminance watch face comes with colors that “refract dynamically to celebrate the vibrancy, spirit, and individuality of the LGBTQ+ community”. The face has two geometric patterns – radial and vertical. The watch face can be customized with even more colors.
Finally, there’s a new, matching iPhone and iPad wallpaper that “features a complementary joyful and dynamic design”, with similarly customizable colors.