Apple is rumored to be getting really serious about Ultra branding in the coming months, with the iPhone Fold expected to actually be launched as the iPhone Ultra. There will also be a MacBook Ultra, and a new pair of AirPods Ultra.
These will basically be the AirPods Pro 3, but with added cameras. The cameras will be used by Siri – that is, the new, revamped, AI-ified Siri powered by Gemini, which is (hopefully) finally coming in iOS 27 later this year.
The AirPods Ultra have been rumored before, and presumably those cameras will be there so you can ask Siri about what you’re seeing around you. Despite recent rumors claiming otherwise, the usually reliable Mark Gurman thinks the AirPods Ultra will not in fact support gestures tracked by those cameras.