Several smartphone makers have already increased the prices of their devices amid rising RAM and flash storage chip costs. While companies like Apple and Samsung have so far absorbed the higher component costs, a new report claims Apple can no longer avoid the price increases.
According to a report by The Wall Street Journal, based on an exclusive interview with Apple CEO Tim Cook, the company is expected to raise the prices of some of its products in the near future.
Apple CEO Tim Cook at WWDC 23. Source @tim_cook
While Cook did not reveal when the price hikes will take effect or which products will be affected first, the report claims that Apple’s Mac and iPad lineup is expected to see price increases ahead of the rest of the company’s portfolio.
Apple’s upcoming iPhone 18 Pro lineup is also reported to cost more than the current iPhone 17 Pro series.