What seemed more like a matter of when, rather than if is finally here. As expected, Apple announced a substantial price hike across a majority of its devices. The new prices are coming on the premise of higher memory prices and are effective immediately.
This is a significant development because Apple has historically absorbed rising component price swings by leveraging its supply chain scale and purchasing power. Before we delve deeper, we should mention that the iPhone has not been affected (for now) and is still selling at its regular prices. The entire AirPods lineup, as well as the Studio Display and Apple Pencil, are also unaffected.
| Device | Old Price (US / UK / EU) | New Price (US / UK / EU) | Difference (US / UK / EU) |
|---|---|---|---|
| HomePod mini | $99 / £99 / €99 | $129 / £129 / €119 | $30 / £30 / €20 |
| HomePod | $299 / £299 / €349 | $349 / £349 / €419 | $50 / £50 / €70 |
| Apple TV | $129 / £129 / €169 | $199 / £199 / €229 | $70 / £70 / €60 |
| iPad | $349 / £349 / €429 | $449 / £449 / €529 | $100 / £100 / €100 |
| iPad mini | $499 / £499 / €599 | $599 / £599 / €719 | $100 / £100 / €120 |
| 11-inch iPad Air | $599 / £599 / €699 | $749 / £749 / €839 | $150 / £150 / €140 |
| 11-inch iPad Pro | $999 / £999 / €1,199 | $1,199 / £1,199 / €1,439 | $200 / £200 / €240 |
| 13-inch iPad Pro | $1,299 / £1,299 / €1,549 | $1,499 / £1,499 / €1,789 | $200 / £200 / €240 |
| MacBook Neo | $599 / £599 / €699 | $699 / £699 / €839 | $100 / £100 / €140 |
| 13-inch MacBook Air | $1,099 / £1,099 / €1,199 | $1,299 / £1,299 / €1,439 | $200 / £200 / €240 |
| 14-inch MacBook Pro | $1,699 / £1,699 / €1,999 | $1,999 / £1,999 / €2,499 | $300 / £300 / €500 |
| 16-inch MacBook Pro | $2,499 / £2,499 / €2,999 | $2,999 / £2,999 / €3,599 | $500 / £500 / €600 |
| iMac | $1,299 / £1,299 / €1,499 | $1,499 / £1,499 / €1,799 | $200 / £200 / €300 |
| Mac Studio (M4 Max) | $1,999 / £1,999 / €2,399 | $2,499 / £2,499 / €2,879 | $500 / £500 / €480 |
| Mac Studio (M3 Ultra) | $3,999 / £2,999 / €4,799 | $5,299 / £3,799 / €5,759 | $1,300 / £800 / €960 |
| Vision Pro | $3,499 / £3,499 / €3,999 | $3,699 / £3,699 / €4,229 | $200 / £200 / €230 |
The HomePod mini is now $129/£129/€119, which is $30/£30/€20 more than yesterday. The regular HomePod is bumped up by $50/£50/€70. Apple TV (the streaming box) is a cool $70/£70/€60 costlier.
Moving on to the iPad lineup. The iPad Air 11” is now $150/£150/€140 more expensive. The iPad Pro 11” is $200/£200/€240 costlier.
The entire Mac lineup is now costlier than before. The entry-level MacBook Neo is now $699/£699/€839 for the 256GB storage trim, which is $100/£100/€140 more than yesterday. The MacBook Air 13” is $200/£200/€240 costlier. The MacBook Pro 14” is $300/£300/€500 more expensive.
But that’s not the worst on the list. The Mac Studio (M3 Ultra) with 96GB unified memory and 1TB storage is a whopping $1,300/£800/€960 more expensive than it was 24 hours ago. The M4 Max version of the Mac Studio is up by $500/£500/€480.
We could end on a positive note, but things aren’t looking bright for future Apple devices. Here’s a rumored look at the iPhone 18 Pro pricing.