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Chatterbox Technologies IPO set for listing. GMP hints at healthy debut


Chatterbox Technologies will debut on the BSE SME platform on Friday after closing its Rs 42.86 crore initial public offering earlier this week. Ahead of the listing, the issue is drawing attention in the grey market, where shares are quoting at a premium of about Rs 21 (18%) over the issue price of Rs 115, signalling healthy investor appetite.

Strong subscription response

The IPO, which opened on September 25 and closed on September 29, received an overwhelming response from investors. The issue was subscribed 52 times overall, including 46.85 times in the retail category, 82.30 times in the non-institutional investor (NII) segment, and 38.20 times among qualified institutional buyers (QIBs). Anchor investors had already put in Rs 12.19 crore a day before the issue opened.

The company offered 37.27 lakh shares, all through a fresh issue.

About the company

Chatterbox Technologies, which operates under the brand “Chtrbox”, is an influencer marketing platform. It connects brands with social media creators to run curated, data-driven campaigns across platforms like Instagram and YouTube. Since inception, it has worked on over a thousand campaigns with about 500 influencers, serving both Indian and overseas clients.

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The company also provides services such as social media management, youth marketing, and regional content creation. With 97 employees, Chatterbox operates in India as well as in international markets like Singapore, UAE, the US, and the UK.

Financial performance

Chatterbox reported total income of Rs 59.45 crore in FY25, up 7% from the previous year. Net profit for FY25 stood at Rs 8.86 crore, a marginal increase over Rs 8.53 crore in FY24. Margins remain stable, with an EBITDA margin of about 20%.

Outlook

Whether the post-listing performance sustains will depend on the company’s ability to scale in the crowded influencer marketing industry.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times)

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