Explained: Why Redington shares soared 17% after Apple’s teaser ‘big week ahead’

Shares of Redington rallied as much as 17% to their day’s high of Rs 286 on the BSE on Friday, ahead of Apple’s first major event for 2026, with CEO Tim Cook now all but confirming a series of new launches. The stock closed 13% higher at Rs 276 per share.

Sharing a short teaser video on microblogging site X, Tim Cook wrote, “A big week ahead. It all starts Monday morning! #AppleLaunch.”

The Redington counter witnessed renewed buying as Apple is a customer of the company. It has a long-standing partnership with iPhone makers, dating back to a 2007 distribution agreement for Apple products in India. Redington manages logistics, warehousing, and distribution to resellers and retailers across India, the Middle East, Turkey, Africa, and South Asia.

Redington derives roughly one-third of its revenue from Apple Inc., underscoring the brand’s growing contribution to its overall business. Apple accounted for about 30% of Redington’s revenue in Q2, with the share rising to 33% in Q3.

The timeline is in line with the speculation that said that Apple could be announcing a flurry of announcements from March 2 to March 4, with the final day reserved for its “special Apple Experience”. Cook’s teaser shows the Apple logo taking shape on what looks like a MacBook.

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A key highlight could be the iPhone 17e, tipped to succeed last year’s iPhone 16e — the model that replaced the long-running iPhone SE as Apple’s most affordable smartphone. Should Apple transition to an annual refresh cycle for its entry-level iPhone, it would signal a notable strategic shift in how the company approaches competition in the lower-price segment.Within the iPad portfolio, the base 11th-generation iPad is also likely to receive an update, potentially adding support for Apple Intelligence. The timing would be consistent with earlier refresh patterns, although Apple’s release cadence for this model has historically been less predictable.
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On the Mac side, updates are anticipated for both the budget MacBook Air and higher-end MacBook Pro variants. Additionally, reports suggest the company could debut a Mac powered by an A-series chip, traditionally reserved for iPhones, marking a potentially meaningful shift in product positioning and segmentation.

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