Apple is hosting a “special Apple Experience” across New York, London and Shanghai next week, scheduled for Wednesday, March 4 but it won’t be an actual keynote. Instead, Apple will be hosting hands-on experiences for media members to test out new devices, which will be announced in the days leading up to the gatherings.
Apple Experience invite
Mark Gurman from Bloomberg News suggests we’ll see a handful of announcements between March 2 and March 4, which will be in the form of press releases. We should see the new iPhone 17e alongside new iPads and MacBooks. Apple is set to debut a new entry-level iPad, which will get the Apple A18 chipset alongside new iPad Air models in the same 11 and 13-inch sizes featuring the Apple M4 chip.
iPhone 17e renders
As for the MacBooks, Apple is finally set to debut its long-rumored entry-level MacBook (J700) featuring the A18 Pro chip and multiple color options. The colors are rumored to be the same ones seen in the invitation poster i.e. yellow, green, and blue, while previous rumors also suggest pink, silver and dark grey options. Apple is also expected to launch new MacBook Air and Pro models with upgraded M5, M5 Pro and M5 Max chips.
MacBook (2026) rumored color options
Daring Fireball’s John Gruber also believes we’ll see a day-by-day rollout of new Apple products and even predicted their launch order. According to the blog post, we could see the iPhone 17e on Monday, followed by the new iPads on Tuesday and the new MacBooks on Wednesday.
Source (paywall)