Apple CEO Tim Cook recently said that the company could raise the prices of some of its products due to the ongoing memory shortage, which has led to higher memory prices. While Apple hasn’t revealed how much its products will cost, a new report by The Wall Street Journal and research firm TechInsights estimates the price of the upcoming iPhone 18 Pro.
According to TechInsights‘ estimates, the iPhone 17 Pro with 12GB DRAM cost Apple $39 last year. The same amount of RAM on the base model of the upcoming iPhone 18 Pro, expected to have 256GB storage onboard, could cost Apple $145. The 256GB storage, which previously cost Apple $13, could now cost around $51.
Producing the base model of iPhone 17 Pro reportedly cost Apple around $582, but the iPhone 18 Pro is estimated to cost $726.
Apple iPhone 17 Pro
TechInsights‘ research suggests Apple had a 47% profit margin on the base iPhone 17 Pro with 256GB of storage, priced at $1,099 in the US. If Apple maintains the same profit margin on the iPhone 18 Pro, it would have to charge $1,371 for the smartphone. However, after standard pricing adjustments, the base iPhone 18 Pro could cost $1,299, yielding a 44% gross profit.
Apple iPhone 17 Pro
That’s not all, though. Rumors claim the iPhone 18 Pro will use a new camera system featuring a variable-aperture lens, which could cost Apple at least 50% more than the current system. So factoring that in, the base iPhone 18 Pro could be priced around $1,399.
Apple iPhone 17 Pro Max
Needless to say, this also means that the iPhone 18 Pro Max would cost more than the iPhone 17 Pro Max, having a starting price of $1,199.