In 2025, the tablet market in India contracted by 21.7% compared to 2024, managing 4.4 million shipments, and the only brands growing were Lenovo and Xiaomi, according to a new report by IDC. Samsung took the crown with 37.2% of the pie in 2025 and 1.6 million shipments, followed by Lenovo with 666,000 shipments. Lenovo grew the most year-on-year at 28.9%.
Third-place Xiaomi grew by 12.1% to reach a 12.8% market share with 576,000 shipments, and it was followed by Apple with 540,000 shipments and a 12% market share. Apple’s sales were down 14% year-on-year, though. Acer is fifth with 335,000 shipments and a 7.5% market share, but it’s down a whopping 68.8% compared to 2024.
If we take the fourth quarter of 2025 alone, Samsung and Lenovo still lead, but Apple is in third, Xiaomi in fourth, and Whistel in fifth with an insane 292.7% growth compared to Q4 2024. Lenovo and Xiaomi also grew, but by 56.5% and 30.8%, respectively.
Priyansh Tiwari, research analyst at IDC India & South Asia, said: “The integration of 5G, AI-enabled productivity features, and smart note-taking capabilities is repositioning tablets beyond media consumption toward everyday productivity. As notebook prices rise, detachable tablets in particular are emerging as a practical, cost-effective alternative for students and young professionals”.