Luxury and blockchain innovation have officially collided. Jacob & Co., the high-jewellery watchmaker known for pushing the boundaries of haute horology, has unveiled the Epic X GoMining — a timepiece that doesn’t just symbolise Bitcoin ownership, but actively connects holders to real mining power.
This is not merely a themed accessory. It is a hybrid of craftsmanship and computation.
According to GoMining CEO Mark Zalan, today’s collectors demand more than aesthetics. They want function, utility, and digital integration. The Epic X GoMining delivers exactly that — pairing a Swiss-engineered mechanical statement piece with a digital Bitcoin miner backed by real hash power. Owners can wear the watch while simultaneously managing a digital mining asset that generates Bitcoin rewards.
That combination marks a shift in how luxury is defined in the crypto era.
A New Category of Crypto-Luxury
Unlike traditional limited-edition watches, the Epic X GoMining integrates blockchain infrastructure into the ownership experience. Buyers receive both a physical Jacob & Co. masterpiece and access to a digital miner they can monitor and optimize.
The official introduction took place at the Consensus cryptocurrency conference in early February, signaling that this launch was targeted squarely at the crypto-native audience. The watch is available through Jacob & Co. showrooms in Miami and New York, as well as via the brand’s website and GoMining’s marketplace.
For Bitcoin investors, this represents something deeper than a status symbol. It merges:
- Mechanical precision
- Blockchain infrastructure
- Real-time earning capability
- Scarcity-driven luxury
That blend reflects the evolution of wealth in the digital age.
Not the First Bitcoin Masterpiece
This isn’t Jacob & Co.’s first foray into crypto-inspired design. In 2022, the brand introduced the Astronomia Solar Bitcoin, a 25-piece ultra-exclusive release within its Astronomia collection. With a retail price of $348,000, that edition catered to ultra-high-net-worth collectors and quickly became a conversation piece in crypto circles.
By comparison, the Epic X GoMining offers a more accessible entry point — while adding functional mining exposure, something the earlier Astronomia edition did not provide.
What This Means for Bitcoin Culture
The rise of crypto-luxury products highlights a broader shift: Bitcoin is no longer just an investment thesis. It is a cultural asset.
High-net-worth investors increasingly seek tangible objects that reflect their digital convictions. Watches, art, and real-world collectables now serve as bridges between physical and blockchain-based wealth.
At Unocoin, we observe this trend closely. As digital assets mature, the ecosystem continues to expand beyond trading and into lifestyle, collectables, and tokenised experiences. The convergence of Swiss craftsmanship and decentralised mining infrastructure demonstrates how far the industry has evolved from its early experimental days.
Bitcoin is influencing fashion, luxury, and ownership models. And products like the Epic X GoMining signal that the next phase of adoption isn’t only about price charts — it’s about identity.
As the line between digital and physical assets blurs, expect more collaborations that merge craft, computing, and crypto capital into one seamless experience.
Please find the list of authentic Unocoin accounts for all your queries below:
Disclaimer: Crypto products are unregulated as of this date in India. They could be highly volatile. At Unocoin, we understand that there is a need to protect consumer interests, as this form of trading and investment has risks that consumers may not be aware of. To ensure that consumers who deal in crypto products are not misled, they are advised to DYOR (Do Your Own Research).