Instagram has started testing a Plus subscription service in some markets, Meta has confirmed. This has so far been spotted in the Philippines, Mexico, and Japan, where it’s priced at PHP 65 / MXN 39 / JPY 319. Those amounts translate into approximately $2 for Mexico and Japan, and $1 for the Philippines.
For that amount of cash, you get some exclusive features, like the ability to create multiple story audiences, get story rewatch insights, search your story viewer list, preview stories, extend your story’s expiration by an additional 24 hours, send super hearts to stories, and spotlight your story.
Where it’s being tested, the service comes with the first month free. It’s unclear when or if the testing will expand to other countries. We also don’t know if this will roll out to everyone, when it might do so, and whether it will keep this exact feature set intact or change it somewhat. We’ll let you know when we find out more.