A couple of times so far Apple was rumored to call its first foldable smartphone the iPhone Ultra, and now a new rumor ‘confirms’ this (as much as any one rumor can, of course). But this won’t be the company’s only upcoming Ultra-branded device.
The foldable will just be called iPhone Ultra, by the way, and not iPhone 18 Ultra, similarly to how the iPhone Air isn’t the iPhone 17 Air. This gives Apple more flexibility – it can come out with new iPhone Ultra generations on a completely different schedule than the mainstream smartphone line.
Speaking of schedules, Apple is said to be working very hard on managing to ship the Ultra alongside the iPhone 18 Pro and Pro Max, but the foldable might still be released a few weeks later, though all three will be unveiled at the same September event.
The iPhone Ultra will be joined by the MacBook Ultra, which will sport an OLED touchscreen. Thus, it will be the first MacBook with a touchscreen, and the first MacBook with an OLED display panel. This device will allegedly cost significantly more than the MacBook Pro, which is already not cheap at all. Actually, the high pricing seems to be a given with Apple’s Ultra naming – just look at how the Apple Watch Ultra compares to its non-Ultra cousins in this regard.
The MacBook Ultra is now rumored to arrive in the first half of 2027, even though it was originally planned to come out later this year. The delay has to do with the RAM supply issues. This laptop is said to “offer an entirely new feature set” compared to Apple’s existing models, though what that means isn’t explained unfortunately.
The next Apple Ultra-branded device could be the foldable iPad Ultra, which apparently has been a priority for Apple’s next CEO, John Ternus. Unsurprisingly, this will be the most expensive iPad ever.