Samsung US reports that the pre-order volume for the new Galaxy S26 series is up nearly 25% across channels (including its own online store, major carriers and big retailers). The split between the three models is even more skewed than it was in Korea.
The Samsung Galaxy S26 Ultra represented a whopping 80% of all pre-orders. For comparison, the report from Korea had the Ultra at 70% of all pre-orders.
Samsung says that social media buzz over the unique Privacy Display drove interest towards the S26 Ultra. AI-powered features like Nightography, Generative Edit and Super Steady horizon lock also attracted some buzz.
Pre-orders end today, so this is your last chance to pick up the pre-order goodies – a free storage upgrade and up to $900 trade-in credit.
By the way, the Galaxy S26 and Galaxy S26+ are also available for pre-order – we feel the need to point it out, since their combined share of 20% of pre-orders raises some questions.
If you still haven’t decided which model is right for you, check out our Galaxy S26 Ultra written and video reviews. We also have a post on how the Privacy Display works.
We have the Galaxy S26 in for review, the S26+ is at the office too, so expect detailed reports soon.