YouTube has announced that it is going to be more transparent in the way it labels AI-generated content.
Starting today, all videos uploaded on YouTube that are meaningfully AI-altered or generated will show a prominent AI label on them. Long-form videos will show the label below the video player and above the description, while Shorts will show the label as an overlay directly on the video.
YouTube still primarily requires content creators to tag their videos as AI-generated if that is the case, but it now also has content detection system that will analyze and flag AI-generated content, even if not manually tagged as such. If the videos are incorrectly identified as AI-generated, creators can update the disclosure status in YouTube Studio, but the disclosure will remain if the video is made using YouTube’s own AI tools, like Veo or Dream Screen, or if it includes C2PA metadata.
YouTube says that the disclosure label does not change how videos are recommended or monetized, but only increase the transparency around them.