Mercedes-Benz India has announced the launch of its 2026 festive campaign, ‘Dream Days’, commencing 11 August and running through October. The customer-centric campaign offers a range of tailored financial and ownership solutions, including a three-month EMI holiday on the GLA and GLC, 6.99% interest rates on select car lines, Key-to-Key upgrade benefits for the GLE and GLS, and attractive trade-in benefits.

Select customers will also stand a chance to win a Mercedes-AMG Formula 1® Paddock Experience. The campaign will be supported through a 360-degree media approach spanning ATL, an emotive film, print, OOH, digital innovations and focused on-ground activations.

Key highlights:
•‘Dream Days’ campaign will be launched from 11th August and will be effective until October, featuring highly rewarding ownership benefits and unmatched financial solutions

•‘Dream Days’ campaign will emphasise on ATL, while the media mix will comprise an emotive film, print campaigns, strategic OOH execution amplified with digital innovations

•‘Dream Days’ solutions are offered in addition to the existing financial products like ‘STAR Agility+’ offered by Mercedes-Benz: STAR Agility+ ensures minimal downpayment, flexible EMI and high, assured buyback value

“The onset of the festive season brings optimism, aspiration and marks new beginnings. We are excited to bring back ‘Dream Days’, reaffirming our commitment to customers by offering innovative and rewarding financial solutions. ‘Dream Days’ campaign will support customers purchase decision with curated financial solutions like EMI holidays, attractive interest rates, Trade-in benefits, Key-to-Key benefits featuring upgrade to new model in future with zero downpayment and a host of other benefits. ‘Dream Days’ strongly underlines Mercedes-Benz’s unmatched desirability in the Indian automotive market, aiming to boost customer sentiment and create festive momentum.”