For a long time the first foldable iPhone was rumored to be called iPhone Ultra, but Apple actually went with iPhone Duo as you may know. If you were wondering why, Bloomberg’s Mark Gurman has an intriguing theory.
According to him, Apple is planning multiple foldable iPhones for the future – a bigger iPhone Duo Max, a smaller iPhone Duo mini, and even an entry-level iPhone Duo SE. These suffixes work much better with the Duo name than they would have with Ultra – just imagine an iPhone Ultra mini, or an iPhone Ultra Max. It’s all a bit much.
The fact that Duo is three letters long just like Air and Pro was also part of the decision, apparently, and the word itself – Duo – easily conveys the device’s dual-screen nature. Whether the fact that Microsoft once upon a time had a Surface Duo was ever considered by Apple is still unknown.
Gurman thinks that, “by early next year”, the iPhone Duo will become “the predominant foldable phone on the market”, with demand “so intense that people will scalp the device for sale overseas, eBay prices will soar, and supply shortages will reach extreme levels”. At the same time, the Duo will be “turning foldables into the main form of mobile computing and pushing the rest of the industry to dramatically increase its investment in the category”.
Even if you don’t agree with the former point, we can probably all agree that the latter would be a good thing. Gurman thinks that “the iPhone Duo is so impressive that it will turn foldables into the new normal”. What do you think? Is that true? Or is it just a very expensive fad? Let us know in the comments.