VIDA, the mobility brand from Hero MotoCorp, today launched DIRT.E K3, the first product in its newly created off-road line, DIRT.E. Designed for young riders aged 4 to 10 years, the Vida DIRT.E K3 brings a new approach to early motorcycling by combining electric performance with a unique size-adjustable platform that adapts as young riders grow and gain confidence on diverse terrains.

Bookings & Delivery Details

Bookings for the Vida DIRT.E K3 are open now. Interested buyers can pre-book the e-bike via its website vidaworld.com. It comes in three bold colours — Red, Purple and White —will be priced starting at INR. 69 990 for the first 300 units as an introductory offer. Deliveries are scheduled to commence in a phased manner from January 15, 2026 onwards. In the first phase, the electric bike will be available at select outlets in five cities: Delhi, Bengaluru, Pune, Jaipur and Calicut.

Design Details

Inspired by VIDA DIRT.E’s tagline ‘Wild beyond the Ride’, this launch marks the brand’s entry into the off-roading segment, offering structured, safe and sustainable riding experiences for young riders. The electric bike has a three-stage adjustable system that transforms the motorcycle across Small, Medium and Large configurations, quickly and effortlessly using a single tool. This addresses a long-standing gap in young riders’ motorcycles, which are often quickly outgrown.

DIRT.E K3 has been conceptualized, designed, and developed at the Hero Tech Centre Germany (HTCG) and the Centre of Innovation and Technology (CIT), Jaipur, bringing together Hero MotoCorp’s global engineering talent and advanced mobility capabilities. The production will take place at the state-of-the-art, green manufacturing facility in Tirupati, Andhra Pradesh, which houses the VIDA electric vehicle line.

Battery, Power, Charging Time

The Vida DIRT.E K3 is powered by a 350W continuous / 500W peak motor, paired with a 360Wh removable battery that can be detached and charged conveniently at home. The battery charges from 0 to 100% in approximately three hours and offers up to three hours of riding time depending on terrain and mode. The removable design enhances convenience and safety for daily use — parents can easily lift the battery out and charge it indoors without special installations. A magnetic connector ensures secure alignment, while the sealed enclosure protects the battery from dust and moisture, maintaining performance across varied weather conditions.

Speed, Tyres & Other Specs

Three ride modes—Beginner, Amateur and Pro—support progressive learning with speeds of 8 km/h, 16 km/h and 25 km/h respectively. The 16-inch spoked wheel, single rear hydraulic disc brake engineered to reduce front-wheel washout, and an adjustable frame that scales across three stages by varying height and wheelbase contribute to durability, control and rider confidence on varied surfaces.