Earlier this week, vivo announced the start of the global rollout of the X300 Ultra and X300 FE with the exact date depending on the market – it’s April 24 for Spain, for example. Also, the X300 Ultra is now up on Amazon with an eye-watering price tag of €2,000 (16GB/1TB).
Based on the results from last week’s poll, the vivo X300 Ultra will be one of the main challengers in the upcoming Ultra battle. The phone received a very warm welcome with one caveat – people are curious about the Oppo Find X9 Ultra, which will go global on April 21.
The vivo X300 Pro didn’t offer much challenge, according to the poll – it and the small X300 only accrued less than 4% of the vote. The Pro sells for €1,400 and has all the cameras that most people need. Yes, the Ultra is better with a larger main sensor (1/1.12” vs. 1/1.28”) and a larger battery for Europe (6,400mAh vs. 5,440mAh), but we thought that the €600 premium would scare off most people.

Indeed, some 20% of voters think that the Ultra is too expensive, but they are looking at non-vivo flagships as alternatives. For what it’s worth, the Oppo Find X9 Pro has an MSRP that is €100 lower than that of the vivo X300 Pro. Anyway, we’re glad to see vivo give its latest X Ultra phone a global release this time around.
We have a vivo X300 Ultra in for review as well as the Photography kit, so expect a detailed report with plenty of camera samples soon.